Lukasz Kupczak


Vero : The birth of a new social media king?

In the recent years, Instagram and Snapchat were undisputedly unrivaled leaders in the social media mobile game. The two apps were and still are the go-to platforms for sharing content, engagement, and ads for teens, professionals, and brands. This has been a case for a long time and I don’t think anyone expected a new player in the game. Then Vero came around.

The uncertainty now stands if Vero can actually make it in the game or if it is just another trend that is quickly going to die off. Remember Google’s attempt at Google Plus in 2011? How about Ello in 2014? Vero is going viral in recent days, attracting a lot of attention and people are loving it. Can the hype be sustained? Is it the end of Instagram’s and Snapchats dominance in the market? Only time will tell, but for now, I’ll explain my take on the platform.


Well, what actually is Vero?

Vero was launched in 2015, however, its popularity didn’t take off until very recently. Vero is a visual social media platform that puts a spin on our beloved Instagram with some UX and UI improvements and new features. Currently, the platform is only available on mobile devices with no insight into when or even if the desktop version is going to be released.

Initially, Vero released their app with a free-for-life subscription for the first one million users, however, due to high demand in recent days they extended this offer to all new users until further notice.

What makes it so special?

Vero is claimed to have been created with users in mind. The idea for creating a new social platform was to create an app that allows users to harvest and share their passions without bots, ads, and algorithms. That means no annoying pictures of items you purchased or looked up on Amazon or pictures of your mum’s post from three days ago.

In addition, Vero allows users to share their content with followers based on their social relationship statuses. What this means is that the platform will not just share all your content to everyone and anyone, but you are now in control of targeting your acquaintances, friends and close friends. You can decide who will see your posts!

You can also control how users see your profile. Each social group can view a different profile picture. You can, therefore target who each profile should attract. You could start with a professional look for your acquaintances, smart casual for your friends and a little more yourself for your close friend (or like me, you could keep it the same across the board).

My Experience?

I’ve been using Vero for just over a day and my first experience with the platform is very good. I like the design of the app, the UI is very sleek and appealing and the UX is just as satisfying. You can tell that the app was designed for users with easy navigation and functionality.

There are five tabs in Vero:

·      Search and current – It gives you an insight into popular and trending hashtags and topics as well as featured users, topics, and products.

·      Profile – Gives you control over your profile, settings, followers, and connections.

·      Collections – You can browse media through categories such as photos/videos, music, links, places, movies, and books. So if you’re looking for a specific subject, that’s a great place to start.

·      Notifications – Very similar to Instagram’s notifications, this tab allows you to view who liked your posts, followed you or requested to connect with you.

·      Chat – Vero’s version of direct messages.

The one annoying thing right now about Vero is that the app occasionally disconnects from the server and takes a while to load. This is due to the unexpected boom in the user demand for the app, which right now is causing some connectivity issues. Vero announced that they are aware of this situation and are working on it.


Overall, I am quite excited to start using this app. It gives a new fresh alternative to Snapchat and Instagram. I’m looking forward to seeing what the future will bring for Vero, maybe we are experiencing the birth of a new king of social media? Who knows.

Lukasz Kupczak